Discover the secrets behind how luxury brands connect with the new Gen Z consumer.This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with luxury products. Learn how brands like Stella McCartney and Jaguar adapt to capture the new generation's hearts (and wallets) while navigating the complex world of digital and physical retail.Timestamps:0:00 - Welcome to Digital Luxury Brand Experiences2:39 - Understanding Gen Z Consumer Behavior4:50 - Defining Gen Z and Their Values6:51 - Importance of Brand Values for Gen Z10:14 - Examples of Conscious Luxury Brands12:23 - Social Media's Role in Brand Discovery15:03 - Creating a Seamless Customer Experience18:15 - Challenges in Digital Brand Engagement21:11 - Navigating the Complexity of Luxury Retail25:03 - Leveraging Second-Hand Market Trends28:04 - Spotlight on Emerging Luxury Brands32:59 - Adapting Established Brands to Gen Z DemandsFollow or connect with True Worth⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

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