Join my substack: https://mademoisellemindset.substack.com/my “Anti-Burnout Business Model” shows you exactly how to structure your offers for maximum ROI, what to chargeTired of working 12-hour days for $500/month? In this episode, I break down the two strategies every small business owner faces when trying to make money online with social media, and why most people choose the wrong one.You can create the best content, spend hours perfecting your reels, and still wonder why nobody's buying. The problem? You're probably using a low-ticket strategy that's keeping you stuck in the hustle cycle.The better strategy? Start with coaching and mid-to-high ticket offers. Learn how to create content that converts your existing audience instead of chasing new followers. I walk through my client's transformation, from making barely €500/month while going viral to €3K/month with a smaller, more engaged audience. The shift wasn't about posting more or getting more followers. It was about learning how to sell to the people already watching.You'll discover:Why over-explaining in your content kills salesHow to create activated content using micro-storiesThe real cost of staying stuck in the wrong strategyWhy high-ticket makes more sense for small audiencesHow to increase your ROI without burning outIf you're ready to stop proving yourself and start making real money online with social media, this episode shows you exactly what needs to change. No more 50-hour weeks for minimum wage results.[00:00:00] Introduction: You can create amazing content but still not convert[00:00:30] Real talk—you're not here to be an influencer, you want to make money[00:01:07] The confidence gap: Making money even when you're "not viral"[00:01:46] Welcome + Topic: Two strategies for making sales with a small audience[00:02:16] The harsh truth: At the beginning, nobody cares about you[00:02:36] You need to learn skills people actually want[00:03:29] STRATEGY #1: The Low-Ticket Trap[00:03:43] Creating digital products (ebooks, mini-courses, paid newsletters)[00:04:11] The problem: Stuck at $500/month despite "doing everything right"[00:04:37] Why you're not converting: Over-explaining in your content[00:04:50] How to create content that activates clients (not just educates)[00:05:09] The freebie-seeker problem: Attracting people who never pay[00:05:41] Low-ticket attracts people who only want cheap offers[00:06:18] Create content for transformation-seekers, not quick-fix hunters[00:06:43] The math problem: 1-5% conversion rate on small email lists[00:07:28] STRATEGY #2: High-Ticket Coaching Approach[00:07:40] Why one-to-one coaching is the smartest move for small audiences[00:08:02] The intel advantage: Stop guessing what people want[00:08:43] Even if you want passive income, start with coaching first[00:09:25] The ROI conversation: Why high-ticket makes mathematical sense[00:09:45] Making $2K with fewer conversions vs. more volume[00:10:17] Your visibility is growing—use this time to learn how to create content that converts[00:10:36] The people already watching you want to work with you[00:11:00] How to create activated content that converts[00:11:06] Step 1: Call out their current pattern[00:11:56] Step 2: Share micro-stories they recognize themselves in[00:12:17] Step 3: Show your transformation and solution[00:12:27] Step 4: Give baby steps, not the full process[00:12:34] Step 5: Show what your clients achieve in "your world"[00:12:46] The cost of staying stuck: What skipping this strategy really costs you[00:13:00] Viral content without sales = no real business growth[00:13:23] End of year reminder: Stop making excuses about readiness[00:13:56] Client success story: €500/month to €3K/month transformation

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