Building an Informed Marketing Budget: Part 1 - Industry Benchmarks

02/06/2025 18 min Temporada 2 Episodio 22
Building an Informed Marketing Budget: Part 1 - Industry Benchmarks

Listen "Building an Informed Marketing Budget: Part 1 - Industry Benchmarks"

Episode Synopsis

In this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig into why digital continues to dominate the spend.Key Takeaways:Learn the typical marketing budget as a % of revenue for your industryUnderstand how digital spend is shifting across sectorsGet a real-world example to benchmark your own budgetStart evaluating whether your spend aligns with your growth goalsRead the blog 

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