Listen "The Counterintuitive Move That Made Paid Media More Profitable"
Episode Synopsis
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how FireCrown — a historic publisher behind iconic niche brands like Trains.com, FlyingMag.com, and The Space Store — achieved major digital growth and a nearly 40% boost in return on ad spend. But the real story isn’t about bigger budgets. It’s about redefining success, modernizing measurement, and building a scalable marketing engine that empowers internal teams instead of replacing them.You'll learn: ✅ How legacy brands can scale with AI-driven ad strategies ✅ Why “quality intent” beats raw traffic every time ✅ The role Performance Max, Demand Gen, and Criteo played in measurable ROI ✅ How FireCrown doubled conversions while lowering costs ✅ Why knowledge transfer is the real long-term differentiator👉 Read the blog that inspired this episode: FireCrown Case Study: From Legacy Brands to Scalable Digital Growth
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