From the world of tech startups to the high-stakes world of sneakers, Walk West CEO and founder Greg Boone is a serial entrepreneur with a unique journey. With a background in computer science and a history of building and investing in companies, Greg brings a fresh perspective on how to navigate the current "AI tsunami."Tune in to hear:Greg's entrepreneurial journey, from his computer science degree at North Carolina A&T to his early career at IBM and his ventures in everything from the bar industry to e-commerce.How his marketing agency, Walk West, is growing 30-40% year over year by helping clients adapt to a world where AI has disrupted traditional go-to-market strategies.His "Four P" framework for growth: Podcasts, Partnerships, Paid Media, and Public Relations, and why being "seen, heard, and cited" is critical for success in the age of AI.The concept of "personality-led growth" and why building trust and a personal brand is essential when abstract brands and ideas are losing their hold.Greg’s love for sneakers and what he collects.A fascinating conversation about Michael Jordan's business acumen, his brand effect, and his successful ownership of the Charlotte Hornets.The "Blockbuster moment" for Google and why they had no choice but to embrace AI.Where to Find Greg Boone:LinkedIn: https://www.linkedin.com/in/gregboone/Walk West: https://walkwest.com/Where to Find Scot Wingo:LinkedIn: https://www.linkedin.com/in/thescotwingo/Tweener Times: https://www.tweenertimes.com/X: https://x.com/scotwingoIn this episode:(00:06:00) The evolution of Walk West from a marketing agency to a content studio.(00:10:00) Greg’s "Four P" framework for business growth.(00:16:00) Greg's entrepreneurial journey, including his background in computer science and his various ventures.(00:23:00) A deep dive into sneaker collecting and the business of Michael Jordan.(00:32:00) Walk West's growth and the importance of partnerships.---Triangle Tweener Talks is hosted by Scot Wingo, presented by Triangle Tweener Fund, and produced by Walk West.
------Triangle Tweener Talks is sponsored by:Atomic Object: https://atomicobject.com/

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