Episode Synopsis "Strategic Value of an Ideal Customer Profile"

Craig Rosenberg of TOPO Inc. joins Candyce for a discussion of the strategic value of an ideal customer profile. Episode 002

Listen "Strategic Value of an Ideal Customer Profile"

More episodes of the podcast TrendSpotters Podcast Series

• Training and Equipping a BDR Sales Team For Success
• Brand Messaging Without Personas Wastes Time
• Business Pivots - Making The Tough Choices
• FinTech Trends-Prepare To Pivot
• Winning Enterprise Sales The Importance Of Empathy
• Scaling Sales Growth Using Account-Based Marketing
• Why Asset Managers Struggle With Customer-Centricity
• Selling a Business-How Your Story Creates Value
• A Focused Target Market Delivers Outsized Results
• Using Market Research to Drive Growth
• How to Turn Disqualified Leads Into Sales Gold
• Driving Sales Growth With A Maniacal Customer Focus
• How A Channel Strategy Grows Revenue
• Strategic Value of an Ideal Customer Profile
• Customer Experience as a Competitive Advantage