TRENDSETTERS

TRENDSETTERS

Por: Deborah Malone
TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.
143 episodios disponibles

Latest episodes of the podcast TRENDSETTERS

Mostrando página 5 de 8

Ulli Appelbaum Discusses the Need for Strategic Thinking in the Transactional World of Digital Marketing 12/10/2022
Anthony Farina of Biotech Giant CSL Discusses How a Successful Company Continues to Purposefully Evolve 09/09/2022
Kristin Fallon of GE Healthcare Discusses the Interconnection between Brand, Culture and Strategy 09/09/2022
Thomas Burkhardt of MARCHON EYEWEAR Proves that Mid-Sized Marketers Can Tackle Purpose & Sustainability 30/08/2022
Understanding the Global Media Inflation Outlook with AuditStar’s Caroline Lane & Cortex Media’s Manuel Reyes 14/07/2022
If Visual Information is Everywhere, How Does a Brand Stand Out?  16/05/2022
Bank of the West’s Melissa Fifield Discusses the “Sustainability Intentions Gap” 05/05/2022
StrawberryFrog’s Chip Walker Urges Action in ACTIVATE BRAND PURPOSE, his Book with Scott Goodson 21/04/2022
Wavemaker’s Whitney Fishman Zember Talks about Tech Trends Shaping This Year and Beyond 28/03/2022
TRENDSETTERS: Zenith’s Jonathan Barnard Outlines How Advertising is Contributing More to the Global Economy 23/02/2022
ANA’s Bob Liodice Outlines the Continuing Evolution of the Business of Marketing 14/02/2022
Ben Jankowski Calls on Marketers to Create the Value that People Really Want 07/02/2022
GroupM’s Brian Wieser Discusses How the Pandemic has been a Catalyst for Growth in Ad Spending 31/01/2022
WFA’s Stephan Loerke Calls 2021 a Watershed Year for Marketing & Looks to 2022 for Increased Creativity 24/01/2022
Doug Wood Tackles the Year of the Tiger by Outlining What Lies Ahead for Brands 24/01/2022
The Zebra’s Stephanie Junge-Filipek Discusses Performance Brand Marketing 29/11/2021
CEO David McKillips Shares How Chuck E. Cheese is Primed for a Bright Future 11/11/2021
Shell’s Rahul Malhotra Frames Key Issues of Sustainability for Marketers 08/09/2021
Belvedere CEO Rodney Williams Discusses Brand Obligations, Sustainability & Consumer Expectations 28/07/2021
JP Kuehlwein Advocates Brand Elevation—the Success Drivers Behind Brands Considered to be Peerless & Priceless 23/06/2021
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