In this episode of the Travel Insights Podcast, Clay Coomer, Head of Marketing at Battleface, leads us through the second part of the Consumer Travel Marketing Masterclass series. Clay underscores the significance of having a robust and meaningful brand story, using a heart analogy to highlight how brand health is pivotal to a company’s success. He examines the consequences of brand issues on a company's performance, particularly revenue, and outlines key questions businesses should ask to evaluate the current state of their brand.For more details this podcast, ⁠⁠⁠click here →

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