In this episode of Training That Works, Rustin Schroeder talks with Robin Hoffpauir about building training people actually remember… and use. He opens with a story from his restaurant days… a pre-test to gauge knowledge, a focused five-day sequence with a dedicated trainer, hands-on product practice, and clear docs everyone could always find. Then comes the unlock… consistent review tied to the Ebbinghaus forgetting curve so the knowledge sticks. Robin then calls out the villain… the link-dump “training” that hands people 10–15 random videos and hopes for the best. Attention drifts. Nothing transfers. Teams don’t retain or apply. He explains why this fails and what to do instead… get people together off-site, remove distractions, make sessions interactive, and kill the passive playlist so wisdom actually transfers. You’ll also hear his go-to playbook for leveling up sales and service… Challenger Sale, SPIN Selling, Never Split the Difference, plus a sleeper that reframes everything around the customer’s buying process. He closes with a leadership reminder that training shapes culture… and that honoring different learning styles keeps more people engaged, confident, and ready to serve. Listen to map his simple moves to your next rollout… and stop forgetting what matters a week later.🎙️ Training That Works — where top performers share what actually works. 🔥 Email Magic™ turns average communicators into credible, respected voices. 👉 email-magic.com

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