Nowadays, there are more job ads than there are applicants. People today are valuing their worth and being more critical in the jobs they apply to. As a business owner, how can you catch their attention and make your ads more attractive to talented workers? In today’s episode, Miranda talks about the three most common ad mistakes that tradies make. She highlights the importance of a good headline and makes suggestions on how to improve your job ads. She also offers a few strategies on how to write your ads. If you’re having trouble getting calls for your job ads, then tune in to this to see if you’re making these fatal mistakes! Discussion Points: 0:00 Introduction  0:39 How labor shortage affects businesses 3:49 Other platforms for ads 6:11 First mistake: the ad is all about ‘we’ 7:58 Second mistake: not talking to the applicant 10:18 Third mistake: having a vanilla headline 13:28 Recommendations on writing ads 15:14 Be really clear on how to apply Resources: Visit the Tradie Business School website (https://tradiebusinessschool.com/)  Join us on our Facebook Group -  Tradies & General Contractors Global  Books mentioned in the episode:  The Path to Freedom by Barry Williame Magliarditi (https://www.pathtofreedom.com.au/free-book-1)  You can also connect with us on Linkedin. Tune in and subscribe to The Tradie Business School: You can listen to The Site Shed on Apple Podcasts, Spotify, and Google Podcasts.   Thank you for tuning in! See omnystudio.com/listener for privacy information.

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