When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so, maybe you’d better think again. Just because someone is good at sales doesn’t mean they’ll be a natural in the trade show environment. Often, sales people forget that they don’t have time to do a complete sales pitch on every prospect that enters the booth. So what makes a good booth staffer? Approachable, outgoing, people-oriented Professional; experienced at trade shows (no time for a “learning curve”) Comfortable engaging people Able to qualify before selling

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