There hasn't been a single fragrance brand that has cracked the code on creating a fragrance that is 100% botanical, has zero synthetics, uses non- denatured alcohol AND smells like a truly fine fragrance with all it's complexities (until now!). One or two have gotten close, but consumers complain they smell too strongly of layered essential oils and not enough like the perfumes they miss. Don't get me wrong, I wear essential oils all day and love them.  But I missed having a perfume to love.  The other thing is that most of them are still using petroleum derived additives in their denatured alcohol.When my friend Gaya, the visionary CEO behind Wyld Notes, approached me about ingredients for the this new 100% synthetic free fragrance line, I honestly didn't realize just how difficult it would be to create something that was 100% natural.This podcast is our story, the behind the scenes that takes you from the vision to the creation of Wyld Notes. (launching in March!).  We expose why the "clean" fragrance movement isn't as clean as you think it is and why Wyld Notes is so different than anything else out there. In today's episode, we're chatting about: • Why synthetic fragrances are linked to migraines, skin reactions, and hormone disruption • How Wyld Notes sources ingredients from regenerative farms • The truth about denatured alcohol in perfumes • Why traditional fragrance houses resist going 100% natural • How to layer botanical perfumes for a unique signature scentFind your signature Wyld Scent with the scent quizRead the shownotesWatch the interview on You TubeAbout Wyld NotesLaunching Mid March!Visit their website.Follow them on Instagram.Download the Top 25 Toxins to Avoid and become a label reading pro! Getting started with red light therapy with 40% off the LUMEBOX.If you enjoyed this week's episode, please: Leave a positive review or rating wherever you listen Shop toxin free products on my Toxin Free Shopping Guide Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish Want to ask me a question to get answered on the podcast? Leave me a voice message here. Read The Shownotes HereMentioned in this episode:Toxin Free Faves adsHead over to toxinfreefavorites.com to  shop all the toxin-free goodies that you would find in my home. Curated, tested, and well loved by me!

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