How LoyaltyLion Balances Customer Personalization and Data Privacy for Retailers

Total Retail Tech Insights
09/03/2022 24 min

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Episode Synopsis

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Fiona Stevens, head of marketing at LoyaltyLion, a data-driven loyalty and engagement platform. Stevens discusses LoyaltyLion's product offerings and her role, why e-commerce brands need to be aware of the current opt-out era, and how retailers can balance consumers' desire for personalization and data…

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