Why AI Means Marketers Must Stop Testing and Start Experimenting

Total Retail Tech Insights
12/11/2025 22 min

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Episode Synopsis

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Deanna Ballew, chief product officer at Listrak, a digital marketing automation platform. Listen in as Ballew discusses the current retail marketing landscape of creativity and innovation (3:00) and how Listrak supports retailers, emphasizing the importance of marketing experimentation (5:00). With insight from…

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