Frank + Oak's Strategy for Selling Womenswear

Total Retail Talks
11/07/2016 13 min

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Episode Synopsis

Frank + Oak made its reputation as a retailer of men's apparel, accessories and shoes, first selling online, then adding brick-and-mortar stores. The company is about to undertake another evolution as it prepares to sell womenswear. In episode 43 of Total Retail Talks, Eric Alper, chief marketing officer at Frank + Oak, discusses the company's…

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