Beauty Brand InstaNatural Looks to Marketplaces for Growth

Total Retail Talks
05/06/2017 18 min

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Episode Synopsis

In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning…

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