ALDO Leverages UGC, Social Influencers for Customer Acquisition

17/06/2019 21 min

Listen "ALDO Leverages UGC, Social Influencers for Customer Acquisition"

Episode Synopsis

In episode 200 of Total Retail Talks, Executive Editor Joe Keenan interviews Amanda Amar, senior manager of global social media and influencer relations at ALDO Group, a fashion footwear and accessories retailer. Listen in as they discuss how ALDO is leveraging user-generated content (UGC) and social influencers to help market its brand and products, driving customer acquisition…

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