John Horn is the Customer Vice President for Hotel and Regional Accounts of On-Premise at Beam Suntory, and Ken Ruff is the Vice President of National Accounts. Today, John and Ken share insight into their departments and how On-Premise at Beam Suntory creates long-lasting value for their customers. Standing out in the beverage industry can be tricky with the wide range of options, so John and Ken are here to explore what it means to have a customer-centric, forward-thinking approach to best serve your customers and consumers.Today on Top Shelf Integrity:The pros of Beam Suntory’s customer-centric approachBuilding long-term relationships with customers vs. focusing on short-term winsHaving a diverse team of talent that also reflects your customers and consumersCreating an environment that empowers employees to be leadersServicing customers and utilizing insights for continuous growth Follow Beam Suntory:Instagram: @beamsuntory Website: beamsuntory.comProof You Can:Follow Rachel: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions

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