Dan Cohen is the Senior PR and Social Media Director at Beam Suntory, and he is joined by Jon Marks, the Senior Director of Global Small Batch, American Whiskey at Beam Suntory. Today, Dan and Jon talk about brand building and marketing, unpacking all the nuances of marketing to consumers along with the role bartenders play in the customer journey.Today on Top Shelf Integrity:What to consider when crafting a true & rich brand storyThe assets and tools used by the sales team to market brandsThe risks involved in marketing influential & coveted brandsHow to advertise & develop a brand in an authentic wayWhy the concept of ‘Gemba’ is a key principle in marketingThe consumer journey & the role the bartender playsFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryProof You Can:Follow Rachel: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions

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