It's July twenty-third, and on this day in 1955, a pivotal conference call took place involving Colonel Tom Parker, Elvis's then-manager Bob Neal, Parker's partner Hank Snow, and assistant Tom Diskin. They discussed transitioning Elvis from Sun Records to a major label and arranging bookings for Elvis on a proposed Hank Snow weekly television show. At this meeting, Parker and Snow agreed to invest \$10,000 toward these efforts, marking a significant step in Elvis’s rising career. On July twenty-third, 1963, filming for *Viva Las Vegas* took place in the parking lot of the Sahara Hotel. In 1970, Elvis rehearsed extensively for an upcoming Las Vegas show at RCA studios on Sunset Boulevard, running through more than 60 songs with his musicians late into the night. By 1973, Elvis was recording late-night sessions at Stax Studios in Memphis, completing two more songs between 11 p.m. and 3:30 a.m. In 1975, he performed at the Civic Center in Asheville, North Carolina, and in 1976, he gave a concert at Freedom Hall in Louisville, Kentucky, as part of his fifth tour of the year.

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