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Listen "Customer Satisfaction Ch.9: The Questionnaire"
Episode Synopsis
In this episode Greg and Stephen discuss chapter nine of “Customer Satisfaction”, which looks at getting your questionnaire design right for customer research. The quality of the questionnaire, making sure you’re asking the right questions in the right way, is vital because it underpins everything that comes afterwards. Sadly it’s often rushed, designed by committee,… Continue reading Customer Satisfaction Ch.9: The Questionnaire
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