ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Customer Satisfaction Ch.14: Advanced Analysis"
Episode Synopsis
To use satisfaction data strategically, you need to understand how to link it to internal performance and customer behaviour. Those links often turn out to be non-linear, and understanding that can be crucial to seeing the value of investing in the customer experience. Greg and Stephen discuss how to think strategically about customer satisfaction, the… Continue reading Customer Satisfaction Ch.14: Advanced Analysis
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