Does your company produce open-source software? Are you considering doing so?  Emily Omier helps open-source startups with product positioning, and today she joins me to discuss how you can position your open-source project, if you have one, and help you decide if you should have one.In this episode:What are the reasons to contribute open-source, as a company?What are the differences and siilarities between open-source and non-open-source software products.How to market your product to both technical and non-technical people.Why to focus on outcomes before featuresWho are the buyers/stakeholders for your product?Use language that resonates with your target audienceShould you seek contributors for an open-source project? And if so, how?Tips for accepting financial sponsorshipsGuestEmily Omieremilyomier.comCloud Native Startup podcastPositioning Open Source blogTwitter: @EmilyOmierWatch this episode on YouTube.

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