Understanding Who Your Fans Are and What They Are Worth

TicketManager All Access Interview Series
30/12/2020 19 min
Understanding Who Your Fans Are and What They Are Worth

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Episode Synopsis

Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.

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