The Right Blend: Great Partners and Relevant Activations Are Critical to Sponsorship Success

05/05/2021 18 min
The Right Blend: Great Partners and Relevant Activations Are Critical to Sponsorship Success

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Episode Synopsis

Rene Ramos, Vice President—Field Marketing/Lifestyle & Experiential Marketing at Constellation Brands discuss selecting the right partnership opportunities, aligning execution to market conditions and what makes an outstanding partner. 

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