Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property

TicketManager All Access Interview Series
07/04/2021 18 min
Starting from Scratch: Challenges and Opportunities of Marketing a New Sports Property

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Episode Synopsis

Nick Kelly, President of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights.  

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