Joining the Party: How Diageo Becomes Part of Culture and Experiences through Partnerships

TicketManager All Access Interview Series
01/12/2021 21 min
Joining the Party: How Diageo Becomes Part of Culture and Experiences through Partnerships

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Episode Synopsis

Ed Pilkington, Chief Marketing and Innovation Officer for Diageo North America takes a deep dive into what the spirits marketer’s brands achieve by partnering with the NFL, MLS, teams and other properties. 

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