How New Audiences Are Shaking Up Sports and Entertainment Marketing

TicketManager All Access Interview Series
10/02/2021 15 min
How New Audiences Are Shaking Up Sports and Entertainment Marketing

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Episode Synopsis

Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties. 

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