How Live Events Will Be Critical to the Growth of Sony Rewards

TicketManager All Access Interview Series
22/06/2022 21 min
How Live Events Will Be Critical to the Growth of Sony Rewards

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Episode Synopsis

Steven Fuld, Senior Vice President of Marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards’ expansion into live events.

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