How Aflac Achieves Sports Marketing Success by Spending Smarter, Not Bigger

TicketManager All Access Interview Series
30/08/2023 28 min
How Aflac Achieves Sports Marketing Success by Spending Smarter, Not Bigger

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Episode Synopsis

Garth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.

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