Beyond the Game: The Many Facets of a College Football Bowl Organization

TicketManager All Access Interview Series
20/04/2022 25 min
Beyond the Game: The Many Facets of a College Football Bowl Organization

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Episode Synopsis

Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting, producing, marketing and promoting post-season bowl games and the challenges that lie ahead.

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