Why is it important to create meaningful connections with your clients? Welcome to the Thrive Today podcast! In this episode, our host Natalie Born talks with Troy Korsgaden, an insurance and financial services consultant, shares his expertise on building strong customer relationships. He emphasizes that genuine connections are more crucial than making a sale, and suggests staying connected with customers through intentional appointments, follow-ups, and personalized approaches. Troy's insights highlight the importance of trust and transformational relationships over transactional ones, and we discuss various ways to build customer loyalty. Ultimately, we stress the need for businesses to view customers as individuals rather than just transactions.

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