In this episode, Bruno sits down with Christine Innes, CEO of Dreamers and Storytellers, to dive into the power of owning and sharing your story as an entrepreneur. From a chance meeting at a photo shoot to building four global businesses, Christine shares how storytelling transformed her life after facing life-changing illnesses, personal setbacks, and bankruptcy.Together, they unpack why most entrepreneurs hide behind their products instead of their stories, and how embracing vulnerability can become your most powerful marketing tool. Christine explains how sharing your journey helps you heal, connect with clients on a deeper level, and position yourself as an industry leader.This conversation covers:Why storytelling is the ultimate business advantage.How challenges and pain can become your greatest source of purpose.Why entrepreneurs need to slow down, celebrate wins, and keep evolving their story.The cultural differences around self-promotion and how to overcome them.Practical advice for showing up consistently across platforms and media.If you’ve ever wondered how to turn your struggles into strengths and your story into strategy, this episode is a must-listen.Social LinksWebsite: https://houseoffalcone.com/Insta: https://www.instagram.com/houseoffalconeFB: https://www.facebook.com/merlaiofficialTikTok: https://www.tiktok.com/@houseoffalconeChristine Innes on LinkedIn: https://www.linkedin.com/in/christineinnescoach/?originalSubdomain=auThe Corporate Escapists https://www.thecorporateescapists.com/

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