In this episode of Thought Behind Things, we sit down with Shane and Adnan, founders of Software Finder — a global marketplace for buying and selling software, like an OLX for software buyers.With 350+ employees across 4 countries and more than 250,000 targeted monthly visitors, Software Finder has quietly become one of Pakistan’s most successful B2B platforms without hype, foreign celebrity founders, or Silicon Valley experience.In This Episode:The story of building Software FinderWhy couples building startups must sacrifice comfortDecline of SEO traffic and the rise of AI searchScaling 350+ employees and 250 digital marketersThe future of software marketplaces & enterprise SaaS buyingAnd what Pakistan needs to succeed in a post-AI worldThis episode is a first-hand look into Pakistan’s fastest-growing SaaS marketplace, its digital marketing engine, and how AI is reshaping search, discovery, and software buying forever.Socials:TBT’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠TBT’s TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠TBT’s Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠Shane's LinkedIn: https://www.linkedin.com/in/shane-elahi-22a46835/Adnan's LinkedIn: linkedin.com/in/adnan-malikEndeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid

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