In this episode of Thought Behind Things, we sit down with Umer Munawar, Co-Founder of SmartLane, one of Pakistan’s fastest-growing logistics aggregation platforms.Umer shares how he exited Finja and jumped straight into solving Pakistan’s most chaotic industry - e-commerce logistics. From integrating 31 courier companies, to processing thousands of parcels, to raising $2.3 million, this episode breaks down what really happens behind the scenes in Pakistan’s delivery ecosystem.We discuss:Why e-commerce is the easiest business todayWhy logistics is brutally hard with razor-thin marginsHow SmartLane aggregates every major courierWhy delivery riders earn so littleWhy Pakistan’s logistic pricing is totally unrealisticThe future of debt funding, blockchain, & capital accessAnd what Pakistan could look like by 2050A deep-dive into e-commerce, logistics, fintech, and the future of business in Pakistan.Socials:TBT’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠TBT’s TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠TBT’s Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠Nayab's LinkedIn: pk.linkedin.com/in/umer-munawar-41a9a2125Endeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid

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