In this week’s episode of TWISM, we’re diving deep into a shocking marketing decision that has left the industry buzzing: Jaguar's bold move to delete its own brand identity. What does this mean for the future of luxury automotive marketing? Join us as we dissect the implications of this unprecedented choice and explore the lessons learned from an identity crisis that could resonate far beyond the automotive sector.

We’ll unpack key topics such as brand perception, consumer loyalty, and the risks of rebranding in a digital age. Whether you’re a marketer, a brand strategist, or simply curious about the evolving landscape of brand identity, this episode is packed with insights that will challenge your understanding of what it means to connect with consumers.

Don’t miss out on this eye-opening discussion—tune in now and discover how to navigate the complexities of brand identity in today’s market!

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