In this gripping episode of TWISM, we dissect the marketing missteps of e.l.f. Cosmetics and explore the fine line between clever campaigns and controversial backfires. What happens when a brand attempts to borrow controversy without the authenticity to back it up? Join us as we analyze the fallout from e.l.f.'s latest marketing strategy and uncover the lessons every marketer should learn from this case study.

We’ll delve into the importance of brand integrity, the risks of cultural appropriation, and how to navigate the tricky waters of social media engagement. With actionable insights and real-world examples, this episode is essential for marketers, creators, and brands looking to avoid similar pitfalls.

Don’t miss your chance to learn from e.l.f.'s experience—tune in now and ensure your marketing strategies resonate authentically with your audience!

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