How well do hearing aids handle noisy, real-world environments? Dr. Bob Traynor sits down with Drs. Sheena Oliver and Eric Branda of WS Audiology to discuss a recent independent study conducted by Hörzentrum Oldenburg. The research compared speech understanding performance between Signia's Integrated Xperience (IX) hearing aids and another leading device featuring an AI co-processor.The conversation explores the implications of split processing and RealTime Conversation Enhancement in helping users follow group conversations—particularly in challenging acoustic environments. They also highlight the study's relevance to patient populations such as U.S. veterans, noting the recent availability of BCT IX devices through VA, DoD, and IHS channels. Press release: https://hearinghealthmatters.org/hearing-technologies/2025/signia-bct-ix-va-dod/Full research study can be viewed here: https://www.audiologyonline.com/articles/improving-speech-understanding-in-noisy-29273Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

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