Hearing loss stigma continues to be one of the biggest barriers to seeking help — even as awareness and technology improve. In this discussion, host Shari Eberts speaks with Dr. Katie Ekberg (Flinders University) and Dr. Louise Hickson (University of Queensland) about their research on hearing loss stigma — exploring how social perceptions, disclosure dilemmas, and outdated stereotypes affect help-seeking and hearing aid adoption.The conversation examines the difference between how patients, families, and clinicians view stigma, the impact of humor and self-advocacy in communication, and why changing the conversation around hearing loss—not just hearing aids—is vital to improving outcomes for millions of adults.**Research reference: Ekberg, K., & Hickson, L. (2024). To tell or not to tell? Exploring the social process of stigma for adults with hearing loss and their families. International Journal of Audiology. https://www.tandfonline.com/doi/full/10.1080/14992027.2023.2293651Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.- https://x.com/WeekinHearing- https://www.instagram.com/thisweekinhearing/- https://www.linkedin.com/company/this-week-in-hearingVisit us at: https://hearinghealthmatters.org/thisweek/

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