In Episode 49 of This Week in Ecommerce, Mal Chia and Paul Waddy tackle the latest trends and surprises in the ecommerce world. From analysing Adore Beauty’s unexpected growth to exploring the plummeting trust in influencer reviews, this episode is packed with valuable insights. The duo also dives into the implications of China’s declining consumer spending and how it affects global markets. Join us for a lively discussion that blends expert analysis with a touch of humour.

Key Points:

Adore Beauty’s Performance:

7.4% increase in revenue to $195.7 million.
Notable 2.5% EBITDA increase.
Growth driven by returning customers and an expanded active user base.

Trust in Influencer Reviews:

Capterra’s survey reveals only 18% of Australian shoppers trust influencer reviews.
The effectiveness of micro and nano influencers over big-name endorsements.
Insights from Ryderwear on the impact of local influencers.

China’s Declining Consumer Spending:

Sharp decline in domestic spending and its global implications.
Contrast with steady growth in luxury fashion sales worldwide.
The strategic push by Chinese factories towards direct-to-consumer models.

Strategies for Competing with Cheap Imports:

Importance of differentiation and maintaining quality.
Potential government regulations to protect local industries.
Examples of successful targeted marketing and customer loyalty efforts.


Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au

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