How the Harlem Globetrotters Revolutionize the Brand to Continue Being Enjoyed by All Generations

This Week in Business
23/07/2024 14 min
How the Harlem Globetrotters Revolutionize the Brand to Continue Being Enjoyed by All Generations

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Episode Synopsis

Keith Dawkins, President of the Harlem Globetrotters & Herschend Entertainment Studios, joins the show to discuss how they are keeping the brand fresh to appeal to multigenerational audiences and utilizing different platforms to connect to the consumer. Hosted on Acast. See acast.com/privacy for more information.

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