Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop

This Week in Business
16/11/2023 9 min
Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop

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Episode Synopsis

Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology. Hosted on Acast. See acast.com/privacy for more information.

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