This is Julie's second interview episode, and it's a must-listen for any beverage alcohol brand working with wholesalers. Her guest is Michelle Forster, Director of Sales at Black Tooth Brewing. As per usual in This Is Not Your Hobby, guests glean insight in this episode on how to do more with less— in this case widen your sales reach and boost profit, without expanding your sales team. What you’ll learn in this episode:Soft skills vs. hard skills and why you need both on your sales teamThe value of sales training for your teamBest practices for communicating with your largest customer: your wholesale partner(s)Tools & tech for streamlined communication with wholesale partners Best For:Owners and operators of beer, cider, seltzer, kombucha, spirits, THC, and non-alc brands with distribution partners. Submit your bottlnecks here.

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