Sales down? That’s not your wholesaler’s problem. Julie tackles this episode’s bottlenecks with two specific scenarios in mind: an owner-driven sales approach scrappy— but not in a good way— and, having a sales representative but not a sales plan. Both lack strategy, and you can’t sell anything without strategy.Tune in for a dose of Julie’s tough love and sound advice on training your sales team, a non negotiable. Instead of sitting around and commiserating about the beverage alcohol category down, let’s get to work on sales training! What you’ll learn in this episode:Julie's 20 hour a week rule of thumbThe value of engagement with accounts that fosters relationships and promotes reordering Tactics for identifying and building relationships with key accountsA checklist of quick wins for your sales department Best For: Owners and operators of beer, cider, seltzer, kombucha, spirits, THC, and non-alc brands who want to drive revenue... so, every one of them.Submit your bottlenecks here.

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