In this episode, Ross interviews Randall Craig, a seasoned entrepreneur and CEO, about the importance of personal branding for professional success. They discuss the definition of personal branding, the significance of authenticity, and how to build trust in professional relationships. Randall shares insights on navigating the balance between personal and professional brands, emphasizing the need for consistency and authenticity in one's actions. The conversation concludes with strategies for long-term brand building and the importance of being true to oneself in all professional interactions.TakeawaysPersonal brand is what people say about you behind your back.Your brand is a combination of what people see, how you act, and what you represent.Authenticity is key to a strong personal brand.Trust is built through consistent interactions and relationships.Every touchpoint can either build or diminish trust.Long-term brand building requires consistent performance.Writing and reflecting on experiences can help solidify your brand.About Randall:Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was a senior executive at an American public company.  Randall is currently the CEO of the Braintrust Professional Institute, where he helps organizations build, grow, and solve some of their most challenging problems.https://braintrustprofessionalinstitute.com/https://randallcraig.com/About your host, Ross:Ross started his management career by being promoted from technical specialist to manager of a global team. This was not an easy transition at first but it blossomed into an exciting management career spanning over a decade in corporate and enterprise software environments. Ross has managed development teams, technical teams, call centres, and entire software divisions across several countries.https://linktr.ee/rossgsaundersIntro music from #Uppbeat (free for Creators!):https://uppbeat.io/t/soundroll/vacation-beatLicense code: WM2CBDQ0C2W0JGBW Outro music from #Uppbeat (free for Creators!):https://uppbeat.io/t/soundroll/vacation-beatLicense code: WM2CBDQ0C2W0JGBWEnjoyed the episode? Sign up for my newsletter on www.thisisnotwhatisignedupfor.com to get blog posts, new episodes, eCourses, and other content as it's released.Follow me on LinkedInFollow me on Instagram

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