Ever find yourself stuck in decision limbo, saying "maybe" to opportunities that deep down you know aren't right for you? In this episode of "This is How We Create," Martine Severin unpacks her game-changing "Waffle Rule," a powerful framework that will transform how you make decisions in your creative career and beyond. You'll discover: Why indecision is actually a form of decision-making (and what your brain is trying to tell you) How to interpret that "static" feeling when you're waffling between choices The surprising connection between hesitation and your true values A practical 5-step plan to build your "no muscle" and reclaim precious creative energy Real-world examples from creatives like photographer Anastassia Withey and web designer Elsa Omri who made tough choices to honor their creative voices Download the workbook that goes along with this episode: Waffle Rule Workbook This episode grew from one of our most popular Creative Matters newsletter pieces, proving that decision paralysis is something so many of us struggle with as creative professionals of color. Whether you're considering a career pivot, evaluating collaboration opportunities, or simply trying to protect your creative time, the Waffle Rule offers the clarity you've been searching for. Hit play to reclaim your decision-making power and discover why sometimes your most powerful creative tool is simply saying "no." Chapters 00:00 Introduction to Creative Life 00:25 Understanding Indecision 05:12 The Waffle Rule Explained 07:42 Applying the Waffle Rule 09:09 Conclusion and Call to Action Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Martine Severin.  

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