In this episode of This Ain't It, Melissa and Matt start with James 3 and dive into why words matter—from the power of the tongue in Scripture to the way political strategists, preachers, and influencers weaponize language today. We unpack how marketing teams craft messages to stir emotions, how coded dog whistles shape politics, and why biblical texts have been used to justify both justice and oppression. Along the way, we share stories from church life, debate whether Jesus could be called a "socialist" or even a "terrorist" to the Roman Empire, and talk about the importance of discernment in a world where everything is branded and sold, including faith. We close with a challenge: step away from the comment sections, talk to real people, and find common ground across divides. Bless your heart, you know we've got thoughts.

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