Send us a text📢I talk🎙️with  Mara Smith, Founder and CEO of Inspiro Tequila  👏🍷 🎇 🎉 ✨ 👏 🥂  😁Mara is by far the most educated woman I've interviewed in our industry. She's not only a big Chicago law firm lawyer, she is also a CPA! 🎓🎓💃 🎇She took the most amazing path from A to Z in building a tequila brand. If you want to build a brand, she's has an amazing path for you to follow! She jumped all in from the beginning and entered and won WSWA's best tequila and mezcal category. She's well known in the Press, she even has a feature in Forbes. She's using PR to help promote her brand and has been on many TV news segments and podcasts. She's also very active in women-led initiatives helping other women. We explore Mara's journey from a successful career in law and corporate strategy to entrepreneurship.  We talk about the importance of adaptability, the entrepreneurial spirit, and the evolving landscape of the beverage industry. She highlights the importance of quality, research, and innovative production methods, including the unique aging process in rosé wine barrels.Entrepreneurs wanting to start a new brand must know the importance of hitting the 4 P's in today's market: Positioning, Product, Packaging, and Purpose. Also of note is the significance of packaging and branding in a crowded market. You're tequila MUST STAND APART to gain attention.She shares her experiences, challenges, and insights as she navigated her career transitions and the inspiration behind her tequila brand. She has a strong commitment to creating a product that authentically caters to female consumers as 54% of the tequila market are women.We then delve into the world of tequila, exploring unique flavors, food pairings, and the challenges of navigating the spirits industry as a newcomer. Mara shares the importance of community and mentorship, and the hurdles faced by women entrepreneurs in securing funding and distribution. We end our time  discussing the future outlook for the spirits market and the balance of personal life and work as a founder.I've never tasted anything like these tequilas. Plus they are Additive Free!Luna Blanco Rests in American Oak 1-2 weeks - very aromaticRosa Reposadois the same blanco but goes straight into French  rose barrels 2 to 3 monthsHas herbal vs citrus and unique berries. It has a lot of character and drink on ice.Lighter than an aged repo and has mixed ages in the bottle.Special Reserve AnejoOffered online - Perfect Holiday Gift!🎁Double Wine Barrel Aged Overproof at 44% ABVRose NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter! Host Jessie Ott's Profile on LinkedIn

Ver todos los episodios