Send us a textRTDs, THC drinks, NA growth, Gen Z’s return to alcohol, and the RNDC→Reyes CA shakeup—what’s next for 2025? Insights from Uncle Nearest, Booze Biz & Business of Drinks 🎙️  ⁨@ThirstyThursdaysat3PMEST⁩  Watch here on YouTube!  https://youtu.be/NJwLcZqJ9CsThis quarter’s Thirsty Thursdays roundtable brings Kate Jerkens (Uncle Nearest), Caitlyn LuBell (Booze Biz), and Erica Duecy (Business of Drinks) to decode what’s really moving the beverage market in 2025.🔍 What we coverMacro pressure vs. “non-essential” spend: Rising student/auto debt and delinquencies are squeezing discretionary purchases—especially for younger consumers. Gen Z is drinking again: New IWSR Bevtrac data shows Gen Z alcohol participation rebounding toward other cohorts. NA momentum (esp. beer): No-alcohol leads no/low with ~+7% volume CAGR through 2028; NA beer is surging globally. THC beverages 101: Rapid retail growth (hemp-derived and dispensary channels), dosage strategy (2–5mg “sessionable” vs. 10mg “value”), and the Farm Bill/regulatory watch. Distribution shakeup: RNDC exits California; Reyes and mid-tier distributors step in—opening doors for some brands and bottlenecking others. Functionality as table stakes: Hydration, adaptogens, gut-health cues, and mood-positioning (“calm/energy/focus”) now drive trial—especially in NA/THC.💡 TakeawaysFollow the consumer, not the category: RTDs, NA, and THC are winning because they fit occasions (casual, at-home, brunch, “zebra striping”).Plan for compliance volatility: THC bevs = opportunity + regulatory risk. Track state rules and the Farm Bill timeline. Rethink route-to-market: Mid-sized distributors can give brands real focus post-RNDC, but onboarding capacity is tight. winebusiness.comCTAs:• 👍 Like if you value real-talk data.• 💬 Comment: Where’s your 2025 bet—RTDs, NA, or THC?• 🔔 Subscribe for quarterly roundtables and weekly briefs.• 🔗 Share with your sales/marketing team.Subscribe for data-driven beverage insights every Thursday @3pm ET, drop a comment with your 2025 category bet, and share this with a colleague who needs the update.NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter! Host Jessie Ott's Profile on LinkedIn

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