Send us a text📢I talk🎙️with Christa Cotton, CEO of El Guapo👏🍷 🎇 🎉 ✨ 👏 🥂  😁  When Costco canceled her order at the start of COVID, El Guapo CEO Krista Cotton was ready to close shop. Instead, she pivoted online — and sold out in weeks. Now her New Orleans brand is in 3,000 stores and won Tory Burch & James Beard awards. Here’s how she turned crisis into cocktail success 🍸✨ From near bankruptcy to 882% growth 💥 Krista Cotton of El Guapo Bitters shares her journey from Georgia to New Orleans, mentorship, resilience & building a cocktail empire 🌿🥃 @ThirstyThursdaysat3PMESTEngaging Summary + Key Takeaways: In this Thirsty Thursdays episode, host Jessie Ott sits down with Krista Cotton, CEO of El Guapo Bitters, to explore her journey from small-town Georgia roots to leading one of America’s most respected non-alcoholic cocktail brands.🍸 Key Takeaways:🚀 Pivoted to 92% DTC sales during COVID → 882% growth in weeks🏆 Earned the Tory Burch Foundation Founders Award & James Beard Fellowship🌿 Built El Guapo on sourcing transparency, sustainability & bar inclusivity💪 Mentorship & community power her journey from distillery to global distribution💫 Launched canned NA bitters & sodas — now in 3,000 stores across 8 countries🎧 Watch for inspiration on resilience, brand building & beverage innovation!Call-to-Action: 👉 If you love stories of bold entrepreneurs reshaping the beverage industry, hit 👍 and subscribe to @ThirstyThursdaysat3PMEST. 💬 Which part of Krista’s story resonated most with you?NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter! Host Jessie Ott's Profile on LinkedIn

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